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What is LinkedIn

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What is LinkedIn: After finishing a work experience, you are now looking for a new job. In this regard, some more experienced friends of the Web have advised you to  join LinkedIn  to register your CV online. However, you have some doubts about the effectiveness of this tool, especially because you don’t know very well  what LinkedIn is and how it works .

If so and I got caught up with this description of mine, then you don’t have to worry at all. I can explain in detail what LinkedIn is and its main features. It is in fact a social network dedicated to the world of work through which you can make the most of your work experience and look for a new job.

In this guide of mine I will tell you in detail about the tools offered by LinkedIn for the creation of the online curriculum and those designed for job search, giving you some tips that will allow you to get noticed by companies.

Are you ready to read my guide where I will tell you in detail  what LinkedIn is ? Take a few minutes to explore this social network in detail; you will see that by following my guide, LinkedIn will have no more secrets for you. Make yourself comfortable, let’s start!

LinkedIn: how to register on the social network


To understand in detail  what LinkedIn is  and what tools are available for job search, the first thing you need to do is to register, if you have not yet done so, or log in to your account.

Open the web browser you prefer and type the address of the official LinkedIn website:  www.LinkedIn.com . Enter your name and surname, the e-mail address you would like to use to register on the social network and invent a password which will henceforth be linked to your account.

If you have already registered and want to log in, enter the email and password in the Email  and  Password fields   and press the Login button  . In case you haven’t registered yet, you can do it for free.

All done? Very well! Now, I’ll explain how you can register your CV online. Answer the questions you are asked, indicate your country of origin and the zip code (e.g. 20100). All the questions that will be asked will be used to guide you in filling in your online curriculum vitae.

So indicate if you are a student or the name of your company and your qualification, if you work. The first time you sign in or sign up, LinkedIn will prompt you to set up a job alert. LinkedIn, in addition to being a social network, integrates a search engine  dedicated to job offers.

In the event that an application is presented for a job opportunity of a desired job, you can set up the receipt of an email notification. Then fill in the fields in the notice page for job offers, indicate the  job  and the  location  where you would like to find a job. Choose whether to receive an alert every day or every week.

LinkedIn: the network and connections

Let’s talk now about the social part of LinkedIn: as a social network, it is clearly made up of people. The first step to getting noticed, if you are looking for a new job, is in fact to add links to your network.

To add links to your network, press the Network button from the top menu. In this section you can manage and keep an eye on the list of people you have added on LinkedIn. The Pending Invitations Management section allows you to accept or decline friend requests. The operation of LinkedIn links is identical to Facebook’s friendships system. For example, if you choose to connect with me on LinkedIn , you will send me a connection request that I will be able to accept.

My advice is to connect with people you know (friends or acquaintances) and also with current or previous work colleagues. LinkedIn’s main purpose is to help you stay in touch with your circle of business knowledge. By connecting on LinkedIn with people you have worked with in the past, it can also be useful to have references that will help you find your next job.

To search for people to add, you can also choose to import the list of your email addresses on LinkedIn; some of these people may have a profile.

LinkedIn: create an online resume

If you have followed all my directions correctly, at this point you will have added some people on LinkedIn. Great. Now, however, let’s give your LinkedIn contacts something to read: in the following lines I will guide you step by step to the creation of your online curriculum vitae.

The first thing you need to do to create your resume on LinkedIn is to go to your profile section. Click on the You item   located at the top of the menu bar. You will find yourself in the screen dedicated to filling out your profile; LinkedIn itself will help you with the compilation, with some tips and guidelines.

The  Strengthen Your Profile box  will ask you to answer some questions about yourself: which school or university did you attend? When did you finish your last work experience? Where are you working today? What are your skills? Start from the beginning and try to answer as best you can to all the questions that will be asked.

Answer the question “which school or university did you attend?” by typing the name of the school or schools you attended. For example: University of Milan. Find the corresponding item in the drop-down menu and continue, indicating the years in which you attended the training institute you indicated. For example: from 2000 to 2005. It also indicates the specialization of your course of study. For example: Journalism. Finally, indicate the type of certification you have obtained. For example: Bachelor’s Degree.

Also answer detailed questions relating to your work experience; add your skills to show your experience to your connections. The skills you can indicate may refer to your skills in certain areas (for example: communication or data analysis), but also to the use of various types of programs or applications (for example: Microsoft Excel or WordPress). Specifically, the skills section is very important: your LinkedIn connections will be able to confirm them, thus giving you a sort of reference.

Also add a summary of your experiences and interests. It is a summary section dedicated to your experiences and skills, where you can summarize your knowledge and skills in a summary description that represents you. You can include years of experience, the sector to which it belongs or the skills acquired. If you wish, you can also enter the results achieved during your career path or previous work experiences.

Finally, do not forget to fill in the information relating to your previous work experience. This way LinkedIn can also help you find new connections. For each job position you choose to enter, indicate in detail the job performed and the duration of the job.

In this way you have finished the first summary part of your curriculum vitae. The compilation of your profile on LinkedIn, however, does not end here: now you need to talk about your work experiences in detail. If you click on the item  Add a new profile section . A drop down menu divided into several sections will open.

You will now have to dedicate yourself to the complete and in-depth compilation of your curriculum vitae, inserting precise information on what your work and school path is. You will be able to illustrate your work history by including collaborations or internships and highlight your professional skills and strengths.

Through your LinkedIn profile you can also list, for example, your publications, courses attended or professional awards, the languages ​​you know, but also the exams you have passed. Explore and click on the items  Professional and Academic PathSkills  and  Goals Achieved .

Answer the questions and describe in detail what represents you from a professional point of view. If you wish, you can also choose to create a profile in another language and even add external links to documents, photos, videos and presentations that will be the attachments of your curriculum vitae.

LinkedIn: looking for a job

As mentioned at the beginning, LinkedIn is a powerful job search tool  . In the top menu bar, press the Job button  to access the section dedicated to the job search engine. In this section you can search for and respond to job vacancies posted by companies on LinkedIn. In the United States, this tool is widespread and there are many people who find work by responding to job vacancies published on LinkedIn. In Italy, although this type of tool is used, it is still little known. Clearly on LinkedIn you will find the job offers of the most advanced companies that, in addition to the classic methods for finding employees through temporary agencies, also choose to use LinkedIn as they understand the potential of this social networking tool.

In the LinkedIn search engine you can search by qualification, keyword or company, in the location you want most. If you click on a published job offer, you will be able to read the job description and the requisites and then eventually submit your application. For some job offers you will have to apply on the company’s website, for others, you can apply directly via LinkedIn. By submitting your application in the latter way, the author of the job offer will receive an email with your contact information and a link to your LinkedIn profile.

Searching for a job with LinkedIn is  free,  but you can subscribe to the LinkedIn Premium subscription if you wish  . The benefits and prices depend on the subscription subscribed. For example, if you want to make the most of LinkedIn’s job search tools, you can sign up  for a LinkedIn Premium Career subscription  (€ 22.56 per month). You will be able to put your application in the foreground, compared to that of other candidates, discover the companies and people who visit your profile and also compare your curriculum vitae with that of the other candidates. Business  (42.69 € per month),  Sales  (58.55 € per month) and  Assumptions subscriptions  (91.44 € per month), they are more suitable for companies in order to search for potential customers or candidates for a specific job offer.