How to manage a business Facebook page: In the end, you too have made up your mind to create one company Facebook page to promote your business. Since, however, you are not very familiar with this tool, you would like to receive some “tips” about it and to know how to manage a company Facebook page in order to make the most of it without too much effort. Well, I’m here to help you with that!
In the guide you are about to read you will find a series of tips that will help you manage your page and make the most of it by working both from your computer and from your smartphone and tablet. Whether you intend to manage the roles of the page, add a call-to-action button or use the function related to the sponsorship of the same, know that you will not have to do is follow my instructions step-by-step and you will surely succeed in your intent.
So, are you ready to get started? Yup? Very good! Make yourself comfortable, take all the time you need to concentrate on reading the next paragraphs and, more importantly, try to put my suggestions into practice, so as not to have problems in completing your “business” technology today. . Happy reading and good luck for everything!
How to manage a company Facebook page from your computer
If you prefer manage a company Facebook page from a computer, let me give you some “tips” about it, explaining how to set page roles, create ads and so on.
Manage page roles
If you have collaborators and have given them permission to access your company page, you probably want to know how to manage roles within it. Well, doing it is really simple (as long as you are the administrator of the page you intend to act on): to begin with, access the Facebook page of your interest, click on the link Settings at the top right and select the item Page roles from the menu on the left.
Now, to add new users to the page management, type their name or email address in the text field located in the section Assign a new role on the Page and choose one of the available roles (eg. Editor, Moderator, Advertiser, Analyst or Administrator), taking into account the information that appears below for the selected role.
After that, click on the blue button add to add the chosen user and, if you are asked to enter the password of your Facebook account to save the changes, write the changes in the appropriate text field and press Send. Now you just have to wait for the chosen user to accept the invitation you sent them.
To change a role already set on the page, click on the button instead Edit placed in correspondence of the first name of the user of your interest (in the section Existing Page roles), choose the role that you wish to have the latter cover through the appropriate drop-down menu and, finally, click on the button Save located at the bottom right. To remove the user from the page management, instead, click on the link Remove and then press the button Confirmation present in the box that appears in the center of the page.
Add new buttons
Wishes add new buttons to your company page? Again, this is really a no-brainer. To do this, click on the blue button (+) Add a button located on the right and, in the box Add a button to your Page, choose which button you want to activate (eg. Booking with you, Contact, etc.), then select one of the available buttons (eg. Book now, Contact us, etc.) and click on the button Forward.
Based on the choice made previously, add the rest of the information necessary for the correct operation of the button (eg. Link to your website, Telephone number, etc.), click on the button end And that’s it. As if by magic, the button will be prominently displayed on your page.
Sponsor the page
One of the main functions of Facebook pages concerns the possibility of sponsoring the contents present in them, as well as the pages themselves.
For sponsor a page, click on the text field Write a post …, select the item Advertise your company in the menu that opens and choose one of the sponsorship options available from those proposed (eg. Highlight a post, if you want to advertise just one post; Promote your button [nome pulsante], if you intend to promote the call-to-action button you added; Promote your Page, if you intend to promote the page, and so on).
Subsequently, follow the instructions that appear on the screen and click on the buttons and menus that are proposed to you (based on the choice you made previously) to select the target of your interest, the budget available, the duration of the insertion, the payment method to use for advertising campaign and so on.
I remind you that you can also sponsor content that you have already published on your page: all you have to do is click on the button Highlight the post located under the content of your interest and set Public, Budget And Duration of the sponsorship partner in the box that appears.
Since the topic related to sponsorship deserves to be adequately investigated, I recommend that you consult thearticle that I dedicated to the subject, so as to know how to better manage ads on Facebook.
How to manage a company Facebook page from smartphones and tablets
Manage page roles
To manage the roles of a business Facebook page from mobile, launch the Facebook app on your device Android or iOS, log in to your account, press the button (≡) and tap on page name of your interest. Then tap on the i symbol three dots at the top right, select the item Edit Page from the menu that opens and press on the items Settings And Roles of the Page.
In the screen that opens, tap the button Add a person to the Page located at the top, provide the password of your Facebook account in the appropriate text field (if necessary) and write the name of the person that you intend to add in the page management in the text field located at the top.
At this point, select the role to be assigned to the indicated person (eg. Administrator, Editor, Moderator, Advertiser or Analyst) and press the blue button add to confirm and send the invitation. Now you just have to wait for the chosen user to accept the assigned role.
To change the role of a user set previously, you need to go to the menu instead Edit Page> Settings> Page Roles, press on the symbol of pencil placed in correspondence with the name of your interest, select the new role you intend to ass e save the changes made using the appropriate button. If, on the other hand, you want to remove it from the page management, press the button Remove and confirm the removal by tapping the button again Remove. Simple, right?
Add new buttons
If you want to add new buttons to the company page that you manage using a smartphone and tablet, start the Facebook app on your device Android or iOS, log in to your account, press the button (≡) and tap on page name of your interest.
At this point, press the button Add a button located under the name of the page and, in the screen that opens, select the button you want to set (eg. Book now, Buy now, Call now, etc.), possibly provide the information necessary for its correct functioning (eg. Telephone number, Link to your website, etc.) and save the changes made, by pressing on the appropriate item located at the top right.
Sponsor the page
can sponsor the Facebook page that you also manage from mobile. How? To begin with, launch the Facebook app on your device Android or iOS, log in to your account, press the button (≡) and tap on page name of your interest.
At this point, press on the item Promote located under the page cover image, choose one of the available options from Set up a continuous promotion, Get more people to visit the website, Promote your page, Highlight your post, Get more messages And Get more customer leads (based on the type of sponsorship you want to do) and follow the instructions that appear on the screen to create the advertising campaign.
If you want, you can also sponsor already published content by tapping the button Highlight the post and setting Public, Budget And Duration from the box that opens. There is much more to say about it, therefore, also given the complexity of the topic, I invite you to read the article that I dedicated specifically to it.
Advice on how to manage a business Facebook page
Let’s conclude this guide with a few practical advice on how to manage a business Facebook page. In addition to the technical tips I gave you earlier, also consider the tips below, as they may be very useful for you.
- Set up a suitable profile photo and cover image – Since the Facebook page must represent your company, it is important to make the right choice using quality profile photos and cover images. Maybe you could use your company logo as your profile photo and your headquarters photo, complete with your company motto, as the cover image.
- Regularly publish quality posts – if you publish a one-off post, your business page may seem neglected or even abandoned. Therefore, try to regularly publish posts that relate to the topic of the page, be it interesting articles found on the web, funny pictures, videos and so on.
- Don’t post too many posts – try to be active, but don’t overdo it. If you publish dozens and dozens of posts a day, you risk “annoying” your users with objectively uninteresting content. Better to post a few but good content.
- Be available – if users send messages to the page or comment on one of the posts asking for certain information, reply as soon as possible. If you are willing, there will be a greater chance that other users will be tempted to follow you.
- Get informed – the Facebook algorithm is constantly modified and these changes often “penalize” the content shared on company pages. If you want to avoid behaving that could penalize your company Facebook page, find out about the best strategies of the moment by participating in training courses regarding the use of social networks for professional purposes and / or by looking for useful information on the Internet.