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How to be a fashion blogger

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How to be a fashion blogger: Does the world of fashion fascinate you? Are you always up to date on the latest trends? So why not exploit your passion for this sector in a possible earning opportunity, perhaps by doing the fashion blogger? Although relatively few are those who manage to establish themselves as such, I don’t see why you shouldn’t at least try to set out on this “road”. After all, groped costs nothing, right?

If you want, in this guide I can give you some “tips” on how to be a fashion blogger. Although it is not an easy activity to undertake, given that this sector is now quite saturated, with the right precautions you can try to create a successful fashion blog and maybe be able to monetize it through the sale of advertising space or collaboration with companies and industry brand.

So, are you ready to try your hand at this new adventure? Yup? Fantastic! Make yourself comfortable, take all the time you need to concentrate on reading the next paragraphs and, more importantly, try to implement the instructions I will give you. I am sure that, thanks to my advice, you will have a clearer idea of ​​what to do. I wish you happy reading and I wish you a big good luck for everything!

Stay informed on the latest trends

Stay informed on the latest trends, thus demonstrating that she has a strong passion for everything related to the world of fashion, she is the starting point to be able to be a fashion blogger. Just as anyone who is a tech blogger must have an in-depth knowledge of the various issues related to technology, a fashion blogger cannot fail to know everything about the latest fashions and trends.

How can you stay informed on the latest trends in the fashion sector? The best way to do this is to participate in the main events of the sectorfor example fashion shows and fashion weeks organized by the main fashion houses on the square.

If it is not possible for you to participate in events of a certain media relevance (such as Milan Fashion Week held twice a year in the Lombard capital), you can start by participating in locally organized events: try searching for them directly on the Internet, perhaps using terms such as “fashion events [nome della tua città, provincia o regione]“.

Also not to be underestimated is the reading of websites and magazines that specifically deal with issues related to the fashion sector and the latest trends (eg. DonnaGlamour, Grace, IWoman, Vogue, VanityFairetc.): they can certainly help you stay informed on the subject.

It is almost useless to tell you, then, that you should follow the social profilesfirst of all those Instagram, of the most established fashion bloggers in the world and brands linked to the world of fashion … but I’m sure you already do this, so it is useless to dwell too much on the subject!

Open a fashion blog

Open a fashion blog it will allow you to make yourself known to the public of the Web. After all, it is not possible to become a fashion blogger without a blog, am I right? Before opening your fashion blog, however, think carefully about the name you want to assign to it. Basically you can opt between two options: the first is to adopt a strategy of personal branding and, therefore, use your name (eg. yournamename.com); the second, on the other hand, consists in opting for a strategy of business branding using an invented name (ex. iltempiodellamoda.it).

In choosing the name to give to your blog, keep in mind that, by adopting a personal branding strategy, you will necessarily have to put your face in what you will do: if on the one hand this will allow you to obtain (at least potentially) great visibility, on the other hand it could make it difficult for you to eventually sell your blog if you want to do so in the future.

As this is a fashion blog, you will have to regularly post content dealing with issues concerning this world. To get some editorial ideas regarding the topics to be treated and the keywords to use, use Google Trendsa service offered free of charge by Google dedicated to analyzing trends on the Web (I have already told you about it in my dedicated guide).

Furthermore, during the creation phase of the blog, I recommend that you use a specific theme that fits your project. The main portals for the creation of Internet sites offer various free templates to be used for this purpose; but know that you can commission the creation of a template tailored to your needs to a Web designer or buy one from the portal Envato Market.

As for the actual creation of the blog, you can rely on multiple platforms, including the very famous WordPresswhich offers free hosting with storage up to 3GB and a third-level domain of the type www.nomedeltuoblog.wordpress.com. If desired, it allows you to purchase a hosting space and a second level domain, in order to obtain a web address of the type www.nomedeltuoblog.it.

If you want more information about the steps to follow to create a blog and create a successful blog, I suggest you read the in-depth study that I linked to you. Also, if you want to buy hosting and domain, I recommend that you take a look at my tutorials on the best hosting and the best domains.

Taking photos as a fashion blogger

One of the most important activities for fashion bloggers involves taking (and having them taken) photos, which are then posted on the Web (on Instagram primarily). How can you take photos as a fashion blogger? While there are no hard and fast rules to follow to succeed in the enterprise, I would advise you to put into practice some practical precautions.

  • Make quality photos – for this purpose it would be advisable to use a good quality SLR and / or a smartphone with a good camera. To be considered of quality, a photo should not have reflections and halos that cover the faces of the portrayed subjects, it must have the right exposure (so it must not be too bright or too dark) and it must have a good composition. If you want technical advice on how to take professional photos, on how to look good in photos, on how to pose for a photo shoot and on how to take perfect selfies, you will find very useful the guides that I have just linked to you.
  • Be spontaneous – avoid “building” your shots. It’s okay to choose the right location and the “perfect” pose, but try to be spontaneous and natural: the people who look at the photos that portray you will certainly notice and appreciate it.
  • Retouch your shots, but don’t overdo it – even the best shots may need some tweaking in post-production. For this purpose you can use photo editing programs such as Photoshop And GIMP or photo editing app such as Snapseed (for Android And iOS) or VSCO (for Android And iOS). I recommend, however, not to overdo it too much with photo editing, otherwise your shots will be distorted and will look “fake”.

Make money as a fashion blogger

Now is the time to see how you can profit from your business as a fashion blogger. There are various ways to make money as a fashion blogger and in the following points I will be able to illustrate the most important ones.

  • Place advertising on the blog – hosting on your blog advertising banners, perhaps using services such as Google AdSense, you can receive compensation based on the number of unique visitors you can reach. Clearly, to obtain significant gains through the sale of advertising, you need to reach a high number of users: the more visits, the greater the earnings.
  • Collaborate with companies and brands – from time to time, you may collaborate with companies and brands operating in the fashion sector (and not only) to promote some of their products and / or services through posts to be published on the your blog, on Instagram or on other social profiles. However, in accepting these proposals, I suggest that you take into account your readers and followers by advertising only products / services that are actually useful and informing them when a post has been made following a collaboration (you could insert a footnote as “This post was made in collaboration with [nome azienda/brand]“.
  • Participate in affiliate programs – a “smart” way to earn from your business as a fashion blogger is to enter sponsored links on your blog by signing up for affiliate programs, such as Amazon (which I told you about in another guide). If the users who click on the links in question purchase goods or services through them within a certain period of time (24 hours, in the case of Amazon), the company that organized the affiliate program will make you receive a small percentage of the sale you have. helped to generate.
  • Participate as a guest in industry events – if one day you manage to become an internationally renowned fashion blogger, you will be able to receive compensation for participating as a guest in TV and / or radio programs, events related to the fashion sector and the like.

Clearly, do not think that it is easy to make money through business as a fashion blogger, especially if you are at the beginning of your career: as in any other sector, you have to work hard and have a lot of patience (as well as luck) before seeing significant results.

Be a fashion blogger on Instagram

If you want to do the fashion blogger on Instagram, in order to also use the famous photographic social network to advertise your business, you must make the best use of the various tools offered by the latter. If you do this, you will be able to expand your audience and, therefore, attract the attention of companies and brands willing to collaborate with you (as I have already told you in one of the previous chaptersas well as in a dedicated guide).

To begin with, I recommend that you transform your Instagram account into a company profile (if you have not already done so): by doing so you will have the possibility to access updated statistics regarding your account thanks to the function Insights and sponsor posts and Stories.

Don’t just post using hashtags relevant and popular to the contents present in the latter: keep your followers updated on your personal activities, perhaps using the Stories function for this purpose and, from time to time, even organizing live streaming. By doing so, you will increase the level of engagement of your audience and, over time, you will be able to increase the number of your followers.

For more information on how to have a successful Instagram profile and how to become an Instagram blogger, consult the insights I have just linked to you: you will surely find them very useful.