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How to advertise a page on Facebook

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How to advertise a page on Facebook: You have created a page on Facebook but, despite the good will and efforts put into making it happen, you still haven’t managed to win a large number of followers. Well, that’s normal, especially if you’ve been creating the page a few weeks ago: it takes a lot of work to see significant results, but don’t worry, with a bit of patience and commitment they are sure to come!

In the meantime, you can try to accelerate the growth of your page by advertising it. How do you say? You have no intention of spending any money on advertise a page on Facebook? And who said you have to do it ?! It’s also possible to promote a page completely free of charge, and I’ll show you how soon. And if you have to think again, I will also explain how to sponsor a Facebook page using the (paid) social advertising tools made available by the platform founded by Mark Zuckerberg.

So, would you like to deepen the subject? Yup? Fantastic! Make yourself comfortable, take all the time necessary to concentrate on reading the next paragraphs, implement the “tips” that I will give you and you will see that you will not have the slightest problem in promoting and spreading your Facebook page. I wish you happy reading and I wish you a big good luck for everything!

How to advertise a page on Facebook for free

Would you advertise a page on Facebook for free, without investing even one euro? Know that there are various ways to do this: you can invite your Facebook friends to “Like” the page, you can promote it on other pages that you manage and that have a decent following, you can report it on groups that deal with similar themes or you can take advantage to your advantage the visibility you may have on other social networks and / or on your website. Let’s take a closer look at all these solutions.


A good way to promote your Facebook page would be to let those on your list know friends that you created it, thus inviting them to “like” you and follow its updates. This, in fact, is a suggestion that the same social network gives immediately after the creation of a new page.

To do so, log in to your Facebook account, go to the page you want to promote among your friends and then carry out the following steps.

  • On smartphones and tablets – presses on the card Community, tap the button Invite your friends to “like” this page which is immediately below the counter of total likes and people following the page, presses the button Invite located at the friends name to invite and that’s it.
  • On PC – presses the blue button Invite your friends located in the box Community located in the right column (at the bottom), identify the users who do not yet follow the page, put the check mark in correspondence with their first name and, after possibly modifying the invitation message located in the upper part of the box Invite your friends to “like” a [nome della pagina], click the blue button Send invitations (N).

Once the invitation has been sent, your friends will receive a notification that will encourage them to like your page: even if it is very likely that not all the invited users will put the “thumbs up”, at least they will know of the existence of your page and in the future they may do so on their own initiative.

Would you like more information on how to suggest a page on Facebook? If so, take a look at the guide I just linked to – I’m sure this reading will also be extremely useful to you.

Other pages and groups

If you manage aanother Facebook page that is particularly popular, you can try to “win easy” by advertising the page that is least followed on the latter. To do so, log in to your Facebook account, go to the page that has the least active followers, press the button Share (on mobile you can view it by pressing the button first (…) located next to the Facebook search bar, more precisely at the top right) and select the page name which is most followed to publish the post containing the invitation to follow the one that has a lower number of likes.

If you don’t have another Facebook page that boasts a large following, you can promote your own page on Facebook groups to which you are subscribed and which deal with issues similar to those of your page. If you decide to promote a page within some groups, however, be sure not to violate their internal rules because otherwise you would be subject to expulsion by the administrators of the same or, worse still, be mistaken for a spammer, with much more serious consequences for following the violation of Facebook terms of use. Then don’t tell me I didn’t warn you!

Speaking of groups… do not give in to the temptation to promote the page in the ones that were created to carry out like exchanges: you would get “fake” followers, not interested in the content posted on your page. What good would it do? You said well, absolutely nothing!

Website / blog and other social networks

You have a website or a blog who is very popular? You are very popular on Instagram, Twitter or other social networks? In this case, I recommend that you advertise your page on these channels: users who already follow you on your website, on your blog and / or on other social networks will most likely be inclined to follow you on Facebook too, don’t you think?

To promote the page on your website, for example, you could simply add a button inviting your readers to like it to follow updates. I guarantee you that this is a very simple operation to implement: to proceed, connect to this web page, fill out the form that is proposed to you by entering in the field URL to “Like” the address of the page you want to advertise and, after choosing the layout, size and other features of the button, press the blue button Get the code. At this point there is nothing left to do but copy the HTML code got it and paste it on your website – that’s all.

To promote your Facebook page on another social network, however, you simply have to publish a post containing the link to your page and the invitation to like it. In the post in question you could write a call-to-action looks like this: “You like the content I post on [nome del social network in cui sei seguito]? So follow me also on my Facebook page [link alla pagina Facebook da pubblicizzare]!“.

How to advertise a paid page on Facebook

If you have come to read up to this point of the guide, obviously the “tips” I gave you in the previous paragraphs have not had the desired effect and now you would like advertise your paid Facebook page.

To do so, log in to Facebook from your mobile device or PC, go to the page you want to advertise, press the button Promote which is located a little below the name of the page itself (on mobile it is characterized by the symbol of a megaphone), tap on the item See all options … to see all the sponsorship methods available and then choose the one that seems best suited to your needs: Promote your Page, if you want to promote your page directly; Get a personalized advertising plan, if you want to launch an advertising campaign that is suited to your specific needs and the characteristics of the page itself; Highlight a post, if you simply want to promote a post published on the page; Get more messages, if your intention is to connect with potential customers via the page; Get more leads, to request the contact information of your potential customers, and so on.

After choosing the sponsorship method you prefer, follow the simple guided procedure to complete the operation: in the box Public, select the audience you want to reach with the sponsorship by indicating the age range, the sex and the features of the users to whom to show the advertisement; select the daily budget that you intend to invest in the campaign taking into account the estimated coverage and indicate yours duration pressing the buttons (+) And (-).

At this point, tap the button Add payment method, select yours village (ex. Italy) and one of the payment methods available (eg. credit or debit card, Bank account or PayPal) and presses the button Promote the Page (or Highlight the post, based on the sponsorship method you have chosen) to proceed with the sponsorship.

The procedure I have just described can be performed both from smartphones and tablets and from computers. If you want to deepen the subject and get more details on how advertising on Facebook works, take a look at the guide that I just linked to you: there you will find lots of other information that will certainly be very useful.